U.S. company Procter & Gamble is set to become the newest IOC sponsor, according to AP.
P&G will announce the sponsorship in London Wednesday. The announcement would come less than 2 weeks after the IOC signed Dow Chemicals on as a TOP sponsor.
The consumer products company is already a sponsor for the U.S. Olympic Committee and launched an aggressive marketing campaign for the Vancouver Olympics. That deal lasts through the 2012 London Olympics.
Reports indicated that P&G would begin a major campaign promoting its sponsorship starting at the London Olympics.
The sponsorship would bring the total number of TOP sponsors to 11.
Asian Games Hosts Press Briefing
Organizers of the 2010 Asian Games in Guangzhou wrap up a three day briefing for leaders of press organizations that will cover the Games in November.
The Media Village for the Guangzhou Asian Games. (ATR)More than 200 press representatives were credentialed for the briefing.
"We will try our best to provide better services and conditions for the media, and improve the environment, transportation, air quality and water quality," said Guangzhou Mayor Wan Qingliang in his welcome.
Day one featured a tour of venues, eight new arenas built for the Games.
Day two included briefings across the range of operational issues with Friday devoted to unilateral meetings with Guangzhou staff and the media reps.
Organizers say internet access at the Asian Games will follow the same rules that applied during the Beijing Olympics. Access to some internet sites was blocked during the Beijing Games.
“Journalists will be able to use internet to do their work and while they have to follow the rules that Chinese journalists do, if you have a problem talk to the staff and they will help you,” said a Guangzhou staff member in response to a question.
“We will ensure journalists can make use of the internet without problems.”
About 10,000 journalists are expected to cover the Games, which run from November 12 to 27.
The massive program includes 42 sports across 476 events.
The list of sports contains a number of first-timers: cricket, dancesport, dragon boat, roller sports, weiqi and xiangqi.
Women’s boxing is also making its Asian Games debut.
Venezuela
Venezuela (157) has extended its lead over Mexico (136) and Colombia (130) in total metals won after five days of action at the Central American and Caribbean Games in Mayaguez.
Host Puerto Rico (60), the Dominican Republic (44), Guatemala (23) and El Salvador (18) are the only other nations in double digits.
Colombia remains atop the gold medal count with 60.
Cracknell rowed the Atlantic in 2005 and skied to the South Pole in 2009. (Getty Images)Olympic rowing champion and TV adventurer James Cracknell fractured his skull Tuesday when a truck struck him as he cycled across Arizona.
Cracknell is recovering in a Phoenix hospital and was upgraded from critical condition Wednesday. He suffered minor cuts and bruises but no other broken bones.
The 38-year-old Brit was five days and 400 miles into a 16-day, 3,000-mile journey from Los Angeles to New York. The Discovery Channel was filming the cycling, running and rowing challenge for a documentary.
Cracknell won gold in the coxless four in Sydney and Athens. He also holds six world championship titles.
Festival Shows Off PyeongChang Olympic Site
Newly constructed Alpensia Resort is the site for the IOC hotel as well as the Olympic Village and Media Village. (ATR)A three-week classical music festival begins July 23 at PyeongChang’s newly built Alpensia Resort, intended as the site of the Olympic Village should South Korea win its 2018 bid.
The 7th annual Great Mountains International Music Festival and School will feature more than 55 performances in the Alpensia Concert Hall.
Alpensia would also be the location of the IOC hotel, Media Village and six competition venues. Its ski jump would host the opening and closing ceremonies.
Search Continues for Golf’s Only Gold Medal
Golf’s only gold medal is the subject of a documentary being produced by the Canadian Golf Hall of Fame.
Canada’s George S. Lyon beat U.S favorite Chandler Eagan at the 1904 Summer Games in St. Louis.
The 12-round, six-day affair yielded the sport’s only Olympic medals, the whereabouts of which remain mysteries.
The film is scheduled for completion in 2014, two years before golf returns to the Olympics in Rio de Janeiro.
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