Saturday, July 3, 2010

The Official Mascots of the 16th Asian Games

“Le Yangyang” is name of the leader of our five Goats and the name which refers to all of the 16th Asian Games Mascots, each of them sporty and cute, and each serving as an Official Mascot.
The Mascots embody a part of GuangZhou’s unique history and culture and each Goat has an individual name that is distinctly Cantonese in style: A Xiang[a: 'sj∧ŋ], A He[a: 'hə:], A Ru[a: 'ru:], A Yi[a: 'ji:] and Le Yangyang ['lə: j∧ŋj∧ŋ].
When you put their names together, Xiang He Ru Yi Le Yangyang – meaning Peace, Harmony and Great Happiness, with everything going as you wish – they fully express the people of Guangzhou’s hope that the 16th Asian Games bring peace, prosperity, success and happiness to the people of Asia and fulfill their, and our, Vision of a “Thrilling Games and Harmonious Asia”.
16th Asian Games Mascots
16th Asian Games Mascots
The goat also has a strong association with Chinese culture and tradition, particularly Chinese characters that signify catering, etiquette and aesthetics. In the language of ancient Chinese, the character “羊” yang (goat) is identical to the character “祥” xiang (luck). The character “美” mei (beautiful) is a combination of the characters “羊”, yang, and “大” da (big), in keeping with the traditional Chinese belief that a “big goat” is “beautiful”.
The goat is also considered an auspicious animal that brings luck, in other Asian cultures. Through our choice of a goat, we sincerely believe our Mascots will appeal to, and resonate with, people of different cultures and religions throughout Asia, who we hope will grow to love them as much as we do.
16th Asian Games Mascots

16th Asian Games Mascots
16th Asian Games Mascots



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