Fang Da’er, Director of the Marketing Department of GAGOC, and Hua Xinfang, Executive Deputy Director of the Games Services Department of GAGOC, attended the signing ceremony.
Speaking at the press conference, President of the Jinluo Group Guo Weishi said it was a great honour for Jinluo to become the Meat Products Supplier of the 16th Asian Games; Jinluo would try its best to produce high quality products and services to GAGOC during the preparation period and Games-time, and take advantage of the unique Asian Games marketing to enhance its brand value on international arena and promote efficiency.
The Guangzhou Asian Games Organising Committee (GAGOC) signs a sponsorship agreement with Linyi Xincheng Jinluo Meat Products Co., Ltd, and appoints the latter as a Meat Products Supplier for the Guangzhou Asian Games.
Speaking at the press conference, President of the Jinluo Group Guo Weishi said it was a great honour for Jinluo to become the Meat Products Supplier of the 16th Asian Games; Jinluo would try its best to produce high quality products and services to GAGOC during the preparation period and Games-time, and take advantage of the unique Asian Games marketing to enhance its brand value on international arena and promote efficiency.
It is revealed that Jinluo Group will implement its Asian Games marketing programmes in April, which will introduce a newly developed product to cater for different needs during the Games, launch a promotional campaign to advocate a healthy lifestyle and welcome the Games, and release online and offline advisements.
Established in 1994, Linyi Xincheng Jinluo Meat Products Co., Ltd mainly engages in the production of meat products. As a flagship company in agricultural industrialisation, Jinluo employs around 30,000 staff nationalwide and operates 12 production bases in Shandong, Heilongjiang, Jilin, Inner Mongolia, Hunan, Sichuan and Henan. Jinluo is recognised as a well-known trademark in China by the Trademark Bureau of the State Administration for Industry and Commerce of PRC.
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